Jobs


 * Persuasive Essay**
 * Why this person "Steve Jobs" is an effective leader.**


 * **Born:** February 24, 1955 in California, United States, San Francisco
 * **Died:** October 05, 2011 in Palo Alto, California, United States
 * **Nationality:** American
 * **Occupation:** Computer industry executive

Steve Jobs Founded Apple Computer with Steve Wozniak, Palo Alto, CA, 1975;resigned from Apple, remaining chair of board of directors, 1985; founded NeXT Computer Company, 1985, sold it to Apple, 1996; bought Pixar Animation Studios, 1986; named interim CEO of Apple Computer, 1997; named CEO of Apple Computer, 2000; took health-related six-month leave of absense from Apple, 2009.


 * __Founded Apple Macintosh__**
 * __Revolutionalized Technology__**
 * __Helps Education for Schools__**

//First to open a specially designed store FOR your computer//

Led our animation company and created the first fully computer animated movie, TOY STORY, in 1998. Made Pixar what it is today and LED it in the right direction.

"Apple Computer." //World History: The Modern Era //. ABC-CLIO, 2012. Web. 15 Feb. 2012.

" The computer age owes as much to Steve Jobs  as anyone else. With the formation of his [|Apple Computer]  Company, he made [|computers]  accessible to teachers, students, and millions of other everyday people. "

" Hamilton, Neil. "Steve Jobs." //World History: The Modern Era //. ABC-CLIO,<span style="color: #121917; font-family: Helvetica,Arial,'sans serif';"> 2012. Web. 15 Feb. 2012."

<span style="background-color: #ffffff; color: #333333; font-family: Helvetica,Arial,sans-serif; font-size: 14px;">"Steve Jobs." //<span style="background-color: #ffffff; color: #333333; font-family: Helvetica,Arial,sans-serif; font-size: 14px; vertical-align: baseline;">Newsmakers //<span style="background-color: #ffffff; color: #333333; font-family: Helvetica,Arial,sans-serif; font-size: 14px;">. Detroit: Gale, 2000. //<span style="background-color: #ffffff; color: #333333; font-family: Helvetica,Arial,sans-serif; font-size: 14px; vertical-align: baseline;">Gale Biography In Context //<span style="background-color: #ffffff; color: #333333; font-family: Helvetica,Arial,sans-serif; font-size: 14px;">. Web. 15 Feb. 2012.

<span style="background-color: #ffffff; display: block; font-family: tahoma,Arial,Helvetica,sans-serif; font-size: 0.75em; text-align: justify; vertical-align: baseline;"> [|Reinventing Apple]

<span style="background-color: #ffffff; display: block; font-family: tahoma,Arial,Helvetica,sans-serif; font-size: 0.8em; text-align: justify; vertical-align: baseline;">In 2001 Jobs started reinventing Apple for the 21st century. That was the year that Apple introduced iTunes, a computer program for playing music and for converting music to the compact MP3 digital format commonly used in computers and other digital devices. Later the same year, Apple began selling the iPod, a portable MP3 player, which quickly became the market leader. In 2003 Apple began selling downloadable copies of major record company songs in MP3 format over the Internet. By 2006 more than one billion songs and videos had been sold through Apple's online iTunes Store. In recognition of the growing shift in the company's business, Jobs officially changed the name of the company to Apple Inc. on Jan. 9, 2007.

<span style="background-color: #ffffff; display: block; font-family: tahoma,Arial,Helvetica,sans-serif; font-size: 0.8em; text-align: justify; vertical-align: baseline;">In 2007 Jobs took the company into the telecommunications business with the introduction of the touch-screen iPhone, a mobile telephone with capabilities for playing MP3s and videos and for accessing the Internet. Later that year, Apple introduced the iPod Touch, a portable MP3 and gaming device that included built-in Wi-Fi and an iPhone-like touch screen. Bolstered by the use of the iTunes Store to sell Apple and third-party software, the iPhone and iPod Touch soon boasted more games than any other portable gaming system. Jobs announced in 2008 that future releases of the iPhone and iPod Touch would offer improved game functionality. In an ironic development, Apple, which had not supported game developers in its early years out of fear of its computers not being taken seriously as business machines, was now staking a claim to a greater role in the gaming business to go along with its move into telecommunications. <span style="background-color: #ffffff; display: block; font-family: tahoma,Arial,Helvetica,sans-serif; font-size: 0.8em; text-align: justify; vertical-align: baseline;"> <span style="background-color: #ffffff; display: block; font-family: tahoma,Arial,Helvetica,sans-serif; font-size: 0.8em; text-align: justify; vertical-align: baseline;">

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<span style="background-color: #ffffff; font-family: tahoma,Arial,Helvetica,sans-serif; font-size: 0.75em; text-align: justify; vertical-align: baseline;"> [|Innovation and Diversification] =====

==<span style="background-color: #ffffff; font-family: tahoma,Arial,Helvetica,sans-serif; font-size: 0.8em; text-align: justify; vertical-align: baseline;">**Apple's Macintosh line was a truly innovative step in personal computing. It used a fast processor, the Motorola 68000, and its operating system was fully integrated with the hardware, making it extremely user-friendly (though a nightmare for programmers, who preferred to be able to personally configure their software systems.)** == ==<span style="background-color: #ffffff; font-family: tahoma,Arial,Helvetica,sans-serif; font-size: 0.8em; text-align: justify; vertical-align: baseline;">**The Macintosh was also the first computer to use a graphical user interface (GUI), an operating system that allowed users to use a mouse to click on pictures to navigate the computer rather than type instructions onto a command line. Coupled with an attractive shell (one of Jobs' primary contributions), Macintosh computers earned a reputation as reliable, powerful, and attractive machines.** == ==<span style="background-color: #ffffff; font-family: tahoma,Arial,Helvetica,sans-serif; font-size: 0.8em; text-align: justify; vertical-align: baseline;">**However, Jobs became involved in conflicts with Sculley and eventually he was forced to leave the company. Jobs' ouster from Apple occurred because the company changed its focus from home computing to the small business market. Jobs was also obsessed with perfecting hardware technology, which made the computers he designed expensive compared to other companies, particularly that of IBM, Apple's primary competitor at the time.** == ==<span style="background-color: #ffffff; font-family: tahoma,Arial,Helvetica,sans-serif; font-size: 0.8em; text-align: justify; vertical-align: baseline;">**Both the Apple II and early Macintoshes were built to be affordable, and Jobs' insistence on building cutting-edge computers ran against the company's vision. After a brief hiatus, he founded the NeXT computer company in 1986 to further his own ideas about hardware. However, both NeXT and Apple performed poorly, due to ever-increasing competition from companies such as Microsoft, IBM, Sun Microsystems, and others.** == ==<span style="background-color: #ffffff; font-family: tahoma,Arial,Helvetica,sans-serif; font-size: 0.8em; text-align: justify; vertical-align: baseline;">**Although it was nearly bankrupt, Apple Computer bought NeXT in 1996. Jobs was re-appointed CEO of Apple in 1997. He immediately restructured the company's focus, scrapping a number of projects, including the Newton line that included personal digital assistants (PDAs) and mini-keyboards intended to be used in education. Steve Wozniak, though having been long removed from executive decisions in the company, officially left Apple after this restructuring.** == ==<span style="background-color: #ffffff; font-family: tahoma,Arial,Helvetica,sans-serif; font-size: 0.8em; text-align: justify; vertical-align: baseline;">**The company suffered dire financial losses in 1997 and 1998, and it seemed that Apple would go out of business. A few years and a few poorly-received computer designs would pass before Apple would achieve its most decisive success.** == ==<span style="background-color: #ffffff; font-family: tahoma,Arial,Helvetica,sans-serif; font-size: 0.8em; text-align: justify; vertical-align: baseline;">**In 1986, Jobs purchased the computer graphics division of LucasFilm Inc., renaming it Pixar Animation Studios. The studio generated funds by creating small computer-animated cartoon shorts, then began to produce commercials for major companies in 1989. After several successful smaller films, Pixar produced the mega-hit "Toy Story," the world's first fully computer-animated feature length film, in 1995. That year, Pixar became a publicly-traded company, selling nearly 7 million shares at $22 each.** == ==<span style="background-color: #ffffff; font-family: tahoma,Arial,Helvetica,sans-serif; font-size: 0.8em; text-align: justify; vertical-align: baseline;">**Pixar made significant technological strides in the quality of animation. The company quickly became the premier producer of animated media, and released a string of extremely successful theatrical films, including "A Bug's Life" (1998), "Monsters, Inc." (2001), "Finding Nemo" (2003), and "The Incredibles" (2004)** ==